Global tourism a $2.1 million impact on North Dakota
14 Nov 2019
International visitors are drawn to North Dakota through marketing efforts like those by North Dakota Tourism Global Marketing Manager Fred Walker and his partners within the destination marketing community.
A Rocky Mountain International study estimated spending in North Dakota by visitors from the U.K., Germany, France, Australia, the Nordics and Benelux at $2.1 million in 2018, a 14% increase year-over-year (YOY). International visitors booked 6,792 rooms (+14% YOY) and returned $6 for every $1 spent on marketing the state to those regions.